NorCaL’s Best and Longest
Running Elite Cycling Team
Our Mission
Redwood Racing has three objectives: give racers a platform to improve, grow the sport of cycling, and win races along the way. The team brings experienced riders together with developing talent, which, through mentorship and teamwork, allows athletes to reach their potential both on and off the bike. The existing supportive pathway has given riders a stepping stone to succeed in many forms, helping riders along the way to becoming national champions, World Tour racers, Life Time Grand Prix participants, PhD candidates, and Navy Seals.
At the same time, we believe racing is more than competition. It is a way to bring people together, create lifelong friendships, and strengthen the broader cycling community. We are committed to supporting NorCal road racing, welcoming new riders, connecting generations of cyclists, and contributing to a culture where everyone has a place to ride, race, learn, and belong.
Partner with us
Redwood racing is seeking partners who share our passion, and who find value in the authentic visibility, community engagement and high performance credibility we can bring to the brands we represent. The team will provide each of our partners with visibility to a vast network of cyclists through community presence, social media, and word of mouth. Every rider on the team is an active member of their local cycling community. From attending local group rides, to coaching high school mountain bike teams, to topping Strava leaderboards, we believe that the easiest way to grow the sport is to be a friendly, inviting presence in the local community.
What We Deliver
Authentic Marketing Material.
Provide consistent high quality imagery for your marketing and social media.
Event Participation and Activation.
Lead community events such as group/demo rides, customer appreciation events, and other dealer events.
Trusted Brand Ambassadors.
Provide credible and knowledgeable voices within the cycling community, uniquely positioned to educate riders about your products and services, build brand trust, and ultimately drive product sales.
Social Media & Digital Reach.
Dedicated sponsor mentions, product features, tags, and amplification of partner campaigns across all social media channels of the team and individual riders (w/ collectively approx. 15,000 followers).
Custom Content.
Create sponsor-specific content, including commercials, photography, testimonials, and other authentic marketing assets that showcase your products and services (see Toyota example below).
Title Sponsorship of the Team.
Make the team an extension of your brand by naming the team after your company and gaining primary brand placement and recognition across team kits, events, media, digital channels, and community engagement.
Sponsor Branding.
Display sponsor placement across team jerseys and kits, water bottles and vehicle wrap, as well as the team website and digital communications.
Product Testing, Feedback, Reviews.
Testing of products in real-world cycling conditions and provide authentic feedback, reviews, and insights to help refine products and build credibility with the cycling community.
Sales Support.
Work collaboratively with sponsors to identify and pursue unique opportunities that connect their products and services with the right customers.
Proposed Race Calendar
Stage Races:
Redlands Bicycle Classic
Tour of the Gila
Tour De Bloom
Baker City Classic
One Day Road Races:
Berkeley Hills Road Race
Levi’s Grand Fondo
Pescadero Road Race
Pro National Championships
Criteriums:
Tulsa Tough
Cat’s Hill Classic
Santa Cruz Classic
Manhattan Beach GP
Giro di San Francisco
Gravel Races:
Grass Hopper Series
Sea Otter Classic
Unbound
U23 Lifetime Gran Prix Series